What Is The Monopolize Your Marketplace Program?

What Is The Monopolize Your Marketplace Program?: "The MYM Model. Our marketing system is a series of steps implemented over the course of a few months. Each step takes some know-how to properly execute. We demonstrate each of these steps in our On-Demand Virtual Workshop.

In Just 7 Days, with this system, you will learn a proven step-by-step method that will show you how to develop a marketing strategy for your business that you can put together relatively quickly, easily, and cost-effectively and will lead your prospects to draw this one simple conclusion about your business...

'I Would Have To Be An Absolute Fool To Do Business With Anyone Else But You

...Regardless Of Price.'

Obviously, going from the 'before' picture to the 'after' picture takes know-how and a systematic approach. You will learn to do this plus more by attending our On-Demand Training Program. For example...


First, you'll learn what marketing is supposed to do and why most marketing fails.

Next, you'll learn how to create a strategy based on the Marketing Equation which will help you quickly get your target audience to pay attention and get them to take action. We call this your Strategic Marketing Plan.

Then, you'll learn how to execute a Tactical Marketing Program. Use the Marketing Equation as a road map to ensure you're always saying the right thing to the right people every single time.

Then, you'll learn how to systematize your Tactical Marketing Program to generate leads, place media, and implement a follow-up system.

Finally, you'll learn how to Maximize and Optimize your marketing program - two of the more advanced tactical execution strategies."

MYM On-Demand Virtual Marketing Training Program

MYM On-Demand Virtual Marketing Training Program: "Proven Marketing Strategies"

How To Create Instantly Compelling Ads Every Time.

Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!

EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Then you'll realize how ridiculous some claims actually sound.

Whenever you make a claim, ask yourself if the prospect will immediately echo this response: "Well, I would hope so!" For instance, an insurance agency faxed me the following reason to choose them over their competitors: "We will be there for you when you have a claim." Well I would hope so! You're an insurance agency! Isn't that what you do?

Statements like this have as much meaning as the haircutter telling you that your hair will be shorter after it's cut, or as the gas station attendant telling you that you'll have more gas after your tank is filled. Always, always, always ask this important evaluation question whenever you make any claim. Avoid pointless claims and it will improve your effectiveness by 500% immediately.

EVALUATION #2: "Who Else Can Say That?" Pay close attention to this one. The question is not who else can do what you do. The question is who else can say what you say. And, the answer to that is "just about anybody and everybody". We consulted with an auto repair facility that was, by FAR, the most awesome business of its kind in their area of influence. They put competitors out of business every year and monopolized their marketplace in the process. Small problem: Even though no other business could even come close to performing at their level, their yellow page ad looked virtually identical to all of their cheesy competitors.

Try This: Look at your ad and compare it to your competitors’ ads. If you can cross out your name on your ad and replace it with the name of your competitor or vice versa, and the ad is still valid, you failed the test! You failed to distinguish yourself from your competitors. You failed to differentiate your business. You look like everybody else!

EVALUATION #3: The Specificity Challenge. I could write an entire book on this subject. But, suffice it to say for sake of this newsletter, you need to quantify all of your claims. Businesses generally fail to create a compelling case to buy their product or service. Instead, they merely ask their prospects to buy without justifiable, rational reasons. Quantify your business in terms of:

1. Specifically, How Are You Different?
2. Specifically, Compared To What?
3. Specifically, Why Can You Do That?
4. Specifically, What's Your Advantage?

If You Want To Distinguish Your Business From The Competition, Build A Case As An Attorney Would.

You need to realize that your business is on trial. You're the attorney. And it's a life or death sentence. Your customers and prospects are the jury. What will you say that will convince them to buy from you? What kind of specific evidence can you produce to PROVE beyond any reasonable doubt that they'd be a fool to not buy from you? Use your evidence to build and present your case.

If you would like a FREE Ad Evlauation of any advertising pieces (including sales scripts)you may have, simply email to: support@MYMOnDemand.com or fax to: (650) 649-2221. We will apply these evaluations, plus a few additional and provide you with a quantitative assessment of your marketing pieces.

To learn more about how to Improve Your Own Marketing Efforts and Achieve Better Results, visit: CLICK HERE.

Good luck with your marketing efforts,

Marc Gamble
mgamble@mymondemand.com
Principal Consultant
MYM On-Demand Marketing Training - http://www.mymondemand.com/signup


P.S. You can learn step-by-step how to Monopolize Your Marketplace today from our "Business Building eKit". Simply visit: http://www.mymondemand.com/ekit for details.